Instantshift Guest Article: Construct a Framework for a Cross-Cultural Design

New guest article on Instantshift!

Nowadays Graphic Designers work globally in many different Countries.
The designer should visually communicate symbols and colors. These elements are part of our social everyday life and come together with a various range of meanings which are different for each culture.This makes obvious how much the study of the cross-cultural communication is important for properly deliver the desired message.

Designers sometimes tend to propose solutions which reflect their own tastes and social habits. Aesthetic canons are strictly related to the environment and background information about the target should be well studied. In a cross-cultural communication the use of symbols which are culturally accepted is field which must be taken in consideration during preliminary studies and benchmarking.
During this article we are going to explore the wide range of cultural issues you need to bear in mind for designing cross-cultural communication products.
Starting from a target, that is part of a culture different from ours, we will try to construct a framework useful for creating an effective design product.

• Firstly we will define which the most common basic cross-cultural design patterns are.
• Secondly we will see how to construct a framework to identify them.
• Finally we will close with a practical case study on this topic.

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